A dedicated team of JAS Hong Kong employees, led by Sustainability Ambassador Gary Ferreira, came together to make an impact in the lives of those less fortunate. Their mission? To repurpose factory fabric samples generously donated by a department store and instead give them to adults and children in need – the impact was twofold – it clothed adults and children in need and reduced waste sent to a landfill.

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The JAS employees started by detaching company labels from each item. They then sorted and packaged the fabrics to ensure the garments could be easily distributed to charitable organizations in Hong Kong and the Philippines. The act of kindness was met with smiling and thankful faces.

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This collaboration not only helped address material needs but also contributed to reducing fashion waste. This initiative underscores how corporate entities can address social and environmental challenges by leveraging existing resources and expertise.

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We are grateful for our retail partner, Inland Corporation, and the Bruni Foundation for their support in ensuring each item reached its intended recipients with care and efficiency. Such achievements are only possible through collective cross-industry efforts.

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This initiative is part of the Bruni Foundation's 'Pay it Forward' program, which empowers JAS employees to become ambassadors of change by actively supporting social and environmental causes. Throughout the year, the Bruni Foundation, an integral part of JAS, will support various global projects, primarily focusing on these United Nations Sustainable Development Goals (SDGs): Quality Education, No Poverty, Clean Water and Sanitation, and Zero Hunger. Yet, understanding the current challenges towards the environment and the well-being of societies, the Bruni Foundation also actively supports initiatives that promote responsible environmental stewardship.