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Beyond the Numbers: Maria Limberg's Holistic Approach to Finance and Leadership

By
March 29, 2024
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics

Maria Limberg considers herself “more than just an accountant.” “Finance is pretty basic, but it’s more than just the numbers,” she explains. What sets Maria apart is her holistic approach to finance. She recognizes the importance of deep industry knowledge, asserting that, for her, understanding the intricacies of logistics and supply chain is crucial to accurately interpreting financial data.

She hasn’t always been an expert at crunching numbers for logistics companies though.  

After studying finance for four years, she found herself navigating a tough job market and eventually started at a call center as a debt collector. The work was grueling, and she knew she wasn’t putting her talents to use. So, when the role of a Finance Assistant at a logistics company presented itself, she took a leap of faith and accepted. “It wasn’t the type of role or industry I initially saw myself in, but it seemed better than working for a collection agency,” she reminisces.

Despite her initial reservations, Maria embraced the role and quickly adopted a deep interest in understanding the 'how' and the 'what' that drive supply chains forward. What began as a leap of faith blossomed into a career where Maria found herself as a leader and “voice of reason” for many projects and initiatives.  

While one might assume that being a woman in finance in an already male-dominated industry would come with its obstacles, Maria acknowledges she is lucky that she hasn’t felt the pressure of any of those stigmas. “My approach has always been, do the work you know how to do, work hard, and appreciation will come. I’ve always felt that support,” she reflects.  

This constant support coupled with her tenacious and unrelenting spirit has enabled her to drive innovation and automation, often advocating for solutions where others initially did not see the benefit. She has played a crucial role in revolutionizing finance processes and enhancing efficiency within her team and beyond.

Alongside her dedication to invention and efficiency lies a passion for mentorship and leadership.  Maria's leadership principles revolve around collaboration and empowerment – as she knows firsthand how empowerment can help guide one’s path. In the past, Maria has worked as a mentor for new residents of Sweden, helping international professionals navigate the job search process in tandem with learning the norms of the Swedish culture. “It’s the cultural things that these very educated and experienced professionals need help with. They are very qualified, but even advising on how long to wait to call back for a job have been bits of advice that have made a big impact,” she shares. For her teams, she prioritizes this same environment of transparency where team members feel valued and encouraged to voice their opinions.

Maria's positive attitude and resilience are evident. She emphasizes the importance of cultural alignment and teamwork in overcoming obstacles and driving success. Beyond her professional endeavors, Maria finds fulfillment in her role as a mother to two sons, actively participating in their extracurricular activities. “If I’m not at the office, I’m at a game,” she mentions with a smile.

Her journey epitomizes resilience, passion, and the transformative power of taking a leap of faith. So now, when people ask Maria, “Why logistics,” her answer is, “Why not logistics?”

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JAS is pleased to announce two key leadership appointments—Manuele Mazzacurati as Interim Chief Commercial Officer and Angus Haig as General Counsel and Chief Compliance Officer.

Atlanta, GA – August 1, 2025 – JAS is pleased to announce two leadership updates that reflect the company's continued focus on global growth, innovation, and delivering value to its customers.

Manuele Mazzacurati, currently serving as Executive Vice President of Global Sales & Marketing, has been appointed Interim Chief Commercial Officer following David Bang’s departure to pursue another opportunity outside the organization. With nearly 18 years at JAS, Mazzacurati brings a wealth of experience spanning operations, regional leadership, and global commercial strategy.

With a strong customer focus and a proven track record of success in diverse markets, he is well-positioned to lead the commercial organization through this transition. In this expanded role, Mazzacurati will continue to steer global sales efforts while ensuring continuity and alignment across JAS’s commercial priorities.

Angus Haig has also joined JAS as General Counsel and Chief Compliance Officer. With more than 30 years of international legal and corporate experience, Haig brings strong expertise in global business law, compliance, and strategic counsel. He previously served as SVP & General Counsel at Cox Automotive and held senior legal roles during a 19-year tenure at The Coca-Cola Company.

Leveraging his collaborative approach and international experience, Haig will oversee legal and compliance matters across JAS’s operations, helping JAS stay aligned with its values while navigating an increasingly complex business environment.

“These appointments reflect the strength and depth of talent across our global team,” said Marco Rebuffi, President & CEO of JAS. “We thank David for his leadership in strengthening JAS's global presence and laying the foundation for sustainable growth. We are confident that Manuele and Angus will play pivotal roles in driving JAS forward as we continue to stay focused on what matters most—our customers, our people, and our shared future."

With these appointments, JAS continues to strengthen its global leadership team and remains committed to developing innovative, sustainable logistics solutions that meet today's needs while preparing for tomorrow's challenges.

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About JAS

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, USA, and supported by 7,000+ team members in more than 100 countries, it builds innovative and sustainable solutions that focus on customer needs and a better future for all. At the heart of JAS's success is its people, who deliver customer value. As one of the largest and fastest-growing privately-owned logistics companies, JAS is committed to creating opportunities for our communities, customers, and colleagues to thrive. Together.

Marco Rebuffi, CEO and President of JAS (left), and Ashley Taylor, Group CEO of Pentagon (right).

ATLANTA, July 27, 2025 – JAS, a global leader in logistics and supply chain solutions, and Pentagon Freight Services ("Pentagon"), a highly specialized integrated Freight Forwarding, Project Logistics and Ships Agency provider headquartered in the UK, are pleased to announce the signing of a Share Purchase Agreement (SPA). This agreement represents a key step toward JAS's planned acquisition of Pentagon, which is expected to close in the second half of 2025, subject to regulatory approval.

"The Pentagon acquisition perfectly complements JAS's strategic goals, significantly increasing our ability to offer highly specialized logistics solutions for the oil and gas, marine, construction, and energy industries. We are looking forward to finalizing this acquisition to welcome Pentagon team members into the JAS family," said Marco Rebuffi, CEO and President of JAS.

"We are confident that JAS is the right company to expand our global network and achieve our growth ambitions. Our goal is to leverage our experience and continue to offer dedicated logistics solutions to our industry-leading clients. We look forward to growing stronger together with JAS," said Ashley Taylor, Group CEO of Pentagon.

Pentagon, headquartered in the UK, is a trusted provider of specialized freight forwarding, project logistics, and critical supply chain solutions for the oil and gas, energy, marine, and construction industries. With over 1200+ employees in 65 offices around the world, Pentagon's deep expertise and global reach will further enhance JAS's ability to deliver tailored, industry-specific solutions. This acquisition will strengthen JAS's position in these critical sectors, ensuring seamless and high-quality service that keeps complex customer operations moving across the globe.

Together, JAS and Pentagon will unlock new opportunities and deliver even greater value to customers by combining an expanded global network with a comprehensive portfolio of leading logistics solutions.

About JAS

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, JAS focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, JAS is committed to creating opportunities for communities, customers, and colleagues to thrive.

About Pentagon

Pentagon is a highly specialized global Freight Forwarding, Project Logistics and Ships Agency provider with a worldwide network of over 1200 employees and 65 offices. Headquartered in the UK, Pentagon has more than 50 years’ experience in serving the oil and gas and energy sectors. Pentagon focuses on delivering globally integrated supply chain solutions with local expertise, individually tailored to customers’ operations and requirements.

With over 25 years of experience in the outdoor industry, JAS combines deep expertise, global reach, and a people-first mindset to help brands scale across channels and continents.

We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.

What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.

Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.

Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.

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