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JAS Worldwide

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Beyond the Numbers: Maria Limberg's Holistic Approach to Finance and Leadership

By
March 29, 2024
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics
Maria Limberg, Regional Finance Director, JAS Nordics and Baltics

Maria Limberg considers herself “more than just an accountant.” “Finance is pretty basic, but it’s more than just the numbers,” she explains. What sets Maria apart is her holistic approach to finance. She recognizes the importance of deep industry knowledge, asserting that, for her, understanding the intricacies of logistics and supply chain is crucial to accurately interpreting financial data.

She hasn’t always been an expert at crunching numbers for logistics companies though.  

After studying finance for four years, she found herself navigating a tough job market and eventually started at a call center as a debt collector. The work was grueling, and she knew she wasn’t putting her talents to use. So, when the role of a Finance Assistant at a logistics company presented itself, she took a leap of faith and accepted. “It wasn’t the type of role or industry I initially saw myself in, but it seemed better than working for a collection agency,” she reminisces.

Despite her initial reservations, Maria embraced the role and quickly adopted a deep interest in understanding the 'how' and the 'what' that drive supply chains forward. What began as a leap of faith blossomed into a career where Maria found herself as a leader and “voice of reason” for many projects and initiatives.  

While one might assume that being a woman in finance in an already male-dominated industry would come with its obstacles, Maria acknowledges she is lucky that she hasn’t felt the pressure of any of those stigmas. “My approach has always been, do the work you know how to do, work hard, and appreciation will come. I’ve always felt that support,” she reflects.  

This constant support coupled with her tenacious and unrelenting spirit has enabled her to drive innovation and automation, often advocating for solutions where others initially did not see the benefit. She has played a crucial role in revolutionizing finance processes and enhancing efficiency within her team and beyond.

Alongside her dedication to invention and efficiency lies a passion for mentorship and leadership.  Maria's leadership principles revolve around collaboration and empowerment – as she knows firsthand how empowerment can help guide one’s path. In the past, Maria has worked as a mentor for new residents of Sweden, helping international professionals navigate the job search process in tandem with learning the norms of the Swedish culture. “It’s the cultural things that these very educated and experienced professionals need help with. They are very qualified, but even advising on how long to wait to call back for a job have been bits of advice that have made a big impact,” she shares. For her teams, she prioritizes this same environment of transparency where team members feel valued and encouraged to voice their opinions.

Maria's positive attitude and resilience are evident. She emphasizes the importance of cultural alignment and teamwork in overcoming obstacles and driving success. Beyond her professional endeavors, Maria finds fulfillment in her role as a mother to two sons, actively participating in their extracurricular activities. “If I’m not at the office, I’m at a game,” she mentions with a smile.

Her journey epitomizes resilience, passion, and the transformative power of taking a leap of faith. So now, when people ask Maria, “Why logistics,” her answer is, “Why not logistics?”

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JAS recognized by Flowserve for excellence in global logistics.

JAS has once again been honored by Flowserve Corporation, a global leader in flow control solutions, securing the Freight Forwarder of the Year 2024 award. This marks the second year in a row JAS has been recognized by Flowserve, reinforcing its position as a trusted logistics partner in Flowserve’s supply chain.

JAS’s 2024 recognition builds on its exceptional 2023 performance, which included Customs Broker of the Year and Best Account Management of the Year awards, with a special commendation for Regional Account Manager Katarina Cook. Flowserve annually awards five logistics partners across three freight forwarding and two non-freight categories (e.g., trucking, small packages), making JAS’s multi-year success a testament to its operational excellence and client-centric approach.

“We are proud to receive this award; it is a testament to the dedication and passion of every JAS team member across the globe. It proves that at JAS, it’s our people who truly make the difference,” Manuele Mazzacurati, EVP Global Sales and Marketing, JAS.

“JAS plays a vital role in keeping our operations in motion. Their dedication to operational excellence, collaborative approach and innovative adoption of new technologies have been instrumental in supporting our mission to deliver reliable flow control solutions worldwide,” said Matt Dowgill, Flowserve’s Vice President of Global Supply Chain. “This award reflects not only their performance but also their commitment to helping Flowserve develop and mature our logistics function.”

About JAS

JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, JAS focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, JAS is committed to creating opportunities for communities, customers, and colleagues to thrive.

Celebrating the grand opening of JAS Beijing's new office, marking a milestone in our growth in China.

This month JAS proudly celebrated the grand opening of its new Beijing branch office, marking another important step in the company’s growth in China. The event welcomed Mr. Marco Civardi, CEO of JAS China; Ms. Cathy Yu, North China Area Manager of JAS China; and Mr. Marco Midolo, First Counsellor & Head of the Economic and Commercial Office at the Italian Embassy in China.

In their remarks, Mr. Civardi and Mr. Midolo reflected on the importance of strengthening ties between Italy and China, and shared their optimism for the continued development of the Beijing branch. A ribbon-cutting ceremony and celebratory toast followed, setting a warm and festive tone for the day.

“This new office is more than just a space—it’s a foundation for the future,” said Cathy Yu. “As a key logistics hub in North China, it positions us to deliver even greater value to our clients and deepen our role in the ongoing partnership between China and Italy.”

Guests joined in creative activities, including the Wishing Pot game and a Wishing Tree, where they shared personal hopes for the success of the new branch—adding a meaningful and memorable touch to the celebration.

With deep roots in Milan and a growing presence across China, JAS remains committed to supporting cross-border collaboration, especially as trade and cooperation between China and Italy continue to evolve. The Beijing office will play a vital role in delivering tailored logistics solutions, strengthening customer partnerships, and driving growth throughout the region.

JAS is proud to participate in the 2025 Paris Air Show at Le Bourget Airport. Visit us at Booth AB190 to discover how our aerospace logistics solutions are helping the industry soar.

JAS, a global leader in logistics and supply chain solutions, is pleased to announce its participation in the 2025 Paris Air Show, one of the most prestigious events in the aerospace and aviation industries. The event will take place at Le Bourget Airport in Paris, France, from June 16-22, bringing together key industry players to explore the latest advancements in aerospace technology and supply chain solutions. 

JAS will be exhibiting at Booth AB190, where its team of experts will be available to discuss the company’s comprehensive aerospace logistics services, including AOG (Aircraft on Ground) solutions, just-in-time deliveries, oversized cargo handling, and end-to-end supply chain management. With decades of experience in managing the complex, time-sensitive needs of the aerospace sector, JAS provides customized solutions that keep supply chains moving efficiently and reliably. 

“The Paris Air Show is a premier event for the aerospace industry, and we are excited to be part of it once again,” said John Brennan, Senior Vice President- Aerospace, at JAS. “As supply chain demands continue to evolve, our focus remains on providing tailored, innovative solutions that help aerospace companies around the world optimize their logistics operations and reduce downtime.” 

Visitors to the JAS booth will have the opportunity to meet with industry specialists, learn about the company’s latest innovations, and explore solutions designed to address the challenges faced by aerospace manufacturers, suppliers, and operators.

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