6195 Barfield Road
Atlanta GA, 30328
United States
Ao entrarmos em 2024, é fundamental que as empresas estejam cientes de dois feriados que podem afetar as operações. Dois grandes eventos, o Ano Novo Chinês e o Carnaval, estão programados para coincidir, afetando as cadeias de suprimentos em todo o mundo.
O Ano Novo Chinês, um feriado tradicional chinês que marca o início de um novo ano no calendário lunar chinês, começa em 10 de fevereiro e é observado em muitos países asiáticos. Durante essa semana, fábricas e empresas fecharão, pois o feriado traz uma semana de folga para os funcionários viajarem e comemorarem o início de um novo ano com suas famílias. No entanto, espera-se que a desaceleração das fábricas ocorra no início ou em meados de janeiro, com a retomada das operações normais no final de fevereiro.
Simultaneamente, o festival de Carnaval estará em pleno andamento, especialmente no Brasil, onde as festividades ocorrerão de 9 a 17 de fevereiro. Assim como no Ano Novo Chinês, as consequências das comemorações podem ser sentidas em todas as cadeias de suprimentos no Brasil e no exterior, pois muitos fabricantes e fornecedores reduzirão as horas de trabalho ou interromperão as atividades, já que os funcionários tirarão folga para comemorar.
Com duas grandes economias, a China e o Brasil, comemorando feriados importantes simultaneamente, é fundamental que as empresas planejem e se preparem adequadamente, pois a sobreposição dessas festividades deverá impactar as cadeias de suprimentos globais.
Para mitigar efetivamente o impacto dessas comemorações em sua cadeia de suprimentos, recomendamos as seguintes medidas proativas:
A ocorrência simultânea do Ano Novo Chinês e do Carnaval este ano ressalta a importância de medidas proativas e de uma abordagem bem coordenada. Ao integrar esses insights à sua estratégia de planejamento, as empresas podem garantir uma transição mais tranquila durante esse período e manter a eficiência operacional. Para obter mais informações, entre em contato com o escritório local ou com o representante da JAS.
We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.
JAS China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges JAS’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of JAS China, and Mario Tasso, Regional Account Manager JAS APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.
JAS's Commitment to Sustainability
A look at JAS China’s continuing efforts in environmental, social, and governance (ESG) excellence.
Key Achievements
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JAS is proud to be part of Lufthansa Cargo’s expanded network to Italy through its partnership with ITA Airways—and to be on board one of the inaugural flights from Brazil to Italy on June 16.
As part of our ongoing commitment to a more sustainable future, we booked the “Sustainable Choice” Add-on Service and purchased an additional 10,000 liters of Sustainable Aviation Fuel (SAF) to help reduce CO₂ emissions from the very start.
Together with Lufthansa Cargo, we're helping to shape the future of greener supply chains.
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