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Breaking Stereotypes: Women Redefining Tech Careers at JAS

By
March 22, 2024
In recognition of Women's History Month and International Women's Day, we proudly highlight the remarkable journeys of three outstanding leaders from our Information Technology team: Linda Tallent, Irene Snyman, and Lizelle Britz.
In recognition of Women's History Month and International Women's Day, we proudly highlight the remarkable journeys of three outstanding leaders from our Information Technology team: Linda Tallent, Irene Snyman, and Lizelle Britz.

As we celebrate the launch of our Women@JAS program, Women's History Month, and recognize International Women's Day, we shine a spotlight on three of our Information Technology team leads, Linda Tallent, Irene Snyman, and Lizelle Britz, whose collective experiences personify resilience, determination, and leadership in a traditionally male-dominated field. These three accomplished JAS women are breaking barriers and shaping the future of technology within the logistics industry.  


At the Atlanta Worldwide headquarters, Linda Tallent champions the adage, "You can teach people anything, but you can't teach them to care." Linda knows firsthand the importance of a leader and a team that cares. "I ended up in IT; it was never a conscious decision. There have been times where I thought I was in over my head, but I stayed because of the people," she recounts how she grew her career at JAS. "I'm not a programmer. I'm not a coder. I'm not a developer. That's not how I see my role. My role is to build and empower the team and help everyone grow in their careers," she explains. At JAS, Linda has essentially done it all – she's served as an air import clerk, traffic manager, and customer broker; under her guidance, the global Helpdesk system was established – the list goes on. As JAS IT grew from the less-than-twenty-person team when she first started, so did Linda's capacity for management and leading teams to success. Her firm belief in the power of collaboration and inclusivity has propelled her to the forefront of initiatives, "you take the opportunities and take the chances. You're not always going to succeed, but even if you fail, you will still learn," she shares. For the last 26 years, Linda's journey has served as an inspiration for many women and will continue to prove invaluable to the next generation of Women@JAS.  


In South Africa, Irene Snyman's journey in technology began as an ERP consultant while completing her Master's degree in Computer Science. "I didn't grow up thinking that I wanted to be in IT; it was an opportunity that came my way," Irene recalls. When accepting her initial role at JAS, she dived in without fully understanding what the role entailed. "I had no idea what I was going to do, just that it revolved around integration and projects," she recounts. There have been many times where she had to learn to be confident with being the only woman or the youngest in a room. "I had to be comfortable and understand that I also had something of value to offer." Now, as a global leader in IT and in her dual role, she balances work-life integration. "I don't think of it as work-life balance because a scale is always going to lean one way more than the other. I think integration is a better term; it's more feasible in terms of long-term sustainability," Irene explains. She constantly strives to be present in every aspect of her life, from quality time with her family to working with her team. When liaising with the university students, she encourages them to follow their passion, regardless of preconceived stereotypes. "There was always a consensus that you need to be a developer, to be in IT and that is not the case. There are no rules, just follow your heart and work hard". Her leadership style revolves around servant leadership, nurturing each team member's growth with a unique approach. "My journey highlights the importance of breaking barriers with passion and dedication, proving that authenticity transcends stereotypes in the tech world."


Meanwhile, within the same Port Elizabeth office, Lizelle Britz's career trajectory is marked by assertive and decisive ambition. She knew she enjoyed working with computers, and after a quick stint pursuing work in the education sector, she returned to earn a technology degree. She didn't care that she was often the oldest in her classroom – she knew she was where she belonged. This was even more apparent when she started her first role in IT the day after her final exam at university. What began as a developer role molded into a management role where she now can focus on what's important to her – mentorship and leading teams. "When someone from my team leaves for a new opportunity, my goal is for them to be a better version of themselves than when they first started. Whether that be a better coder, a better developer – I want them to be proud of that version of themselves," she explains her approach to leadership. There are also times when she needs to be transparent and honest with her team, knowing that this is what propels them to do better. "Working on your inner confidence is so important so that when someone does doubt you, you don't take it personally because you know within yourself that you are capable," she advises when asked if she's faced challenges from being a woman in a male-dominated industry. When asked about her proudest career accomplishment, she reflects, "I think where I am right now. It's a busy season in life, but it's so rewarding to see and feel the positive impact my team is making."


As we honor the diverse journeys of Linda, Irene, and Lizelle, we are reminded that though we might not always have the answer, what's meant to be will always find us – that is, with a bit of hard work, passion, and commitment. Their collective stories serve as a reminder of the limitless potential that lies within each of us to effect positive change and drive innovation in an ever-changing world.

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JAS team members around the world celebrated Earth Month.

JAS team members worldwide celebrated Earth Month through various activities aimed at promoting sustainability and conservation. From beach cleanups to tree planting, each activity reflected JAS's dedication to making a positive difference in local communities and beyond. 

In Germany, China, and Panama, JAS team members joined forces to plant over 1,300 trees. In Germany's Lower Saxony, to promote ecological resilience, employees chose a diverse range of tree species that they knew would thrive in the local climate and soil conditions. Similarly, in Xiamen, China, the JAS branch organized a poignant tree planting event aimed at enriching urban greenery and enhancing the cityscape, reflecting the team's commitment to sustainable development. Meanwhile, in Panama, JAS Panama collaborated with local organizations to plant native trees within the Camino de Cruces National Park, a vital initiative aimed at restoring habitats and preserving the region's rich biodiversity. 

Simultaneously, in Taiwan, the Netherlands, Lithuania, and Sweden, JAS team members united their efforts as they cleaned up costal shorelines and forests, embodying their shared commitment to environmental preservation. With gloves on and bags in hand, they combed the beaches, collecting everything from plastic bottles to cigarette butts, restoring the natural beauty of the their local communities. 

In Brazil, JAS team members partnered with the NGO Iracambi, and headed into the Atlantic rainforest to engage in various volunteer activities aimed at preserving this vital ecosystem. Through hands-on experiences like tree planting for reforestation and participating in educational workshops on sustainable practices, the Brazil team demonstrated their commitment to protecting biodiversity and promoting environmental awareness. 

Andrea Goeman, Senior Vice President of QHSE & Sustainability, commented, "From tree planting to coastal cleanups, our collective actions reflect our dedication to making a real and tangible difference in the communities we serve. Through collaboration and shared responsibility, our teams contribute to a more sustainable and resilient future for generations to come." 

As Earth Month ends, JAS Worldwide stands proud of the collective efforts made by our global team to champion environmental stewardship. From tree planting endeavors in Germany, China, and Panama to coastal cleanups in Taiwan, Netherlands, and Sweden, and conservation efforts in Brazil's Atlantic rainforest, each initiative underscores our commitment to safeguarding the planet for future generations. These efforts exemplify the spirit of collaboration and shared responsibility that defines JAS, inspiring us to continue our journey towards a more sustainable world. Together, we are paving the way for a greener, cleaner tomorrow. 

By combining efficiency with eco-friendly practices, JAS ECONTAINER not only reduces environmental impact but also offers cost savings and operational efficiencies, driving meaningful change in the industry and paving the way for a greener future, one shipment at a time.

At JAS, sustainability is a journey we're deeply committed to, and Earth Month serves as an ideal moment to shine a spotlight on initiatives that embody this commitment. One initiative that continues to drive positive change is JAS ECONTAINER, our innovative ocean freight solution designed to enhance operational efficiency while reducing environmental impact. 

Redefining Ocean Freight with JAS ECONTAINER 

JAS ECONTAINER combines the efficiency of headload shipments with eco-friendly practices. This approach has been at the forefront of our efforts for some time now, as highlighted by Vice President, Global Head of LCL, Peter Sinka. 

"In our ongoing journey towards sustainability, JAS ECONTAINER stands as a testament to our commitment to environmental responsibility," says Sinka. "By encouraging frequent replenishment and eliminating the pressure to fill containers to capacity, JAS ECONTAINER helps shippers reduce inventory costs, optimize warehouse space, and mitigate supply chain disruptions." 

The Environmental Imperative 

JAS ECONTAINER isn't just about operational efficiency—it's about driving meaningful change in the industry. Sinka emphasizes the product's positive environmental impact, citing its adoption of Marine Biofuel programs through insetting to achieve a net-zero carbon footprint. 

"Our goal was to create a product that not only meets modern supply chain challenges but also aligns with our commitment to sustainability," Sinka explains. "By choosing JAS ECONTAINER, shippers not only benefit from cost savings and operational efficiencies but also contribute to a greener, more sustainable future." 

A Competitive Edge 

Beyond its environmental benefits, JAS ECONTAINER offers a competitive edge in the market. Sinka notes that the product bridges the gap between traditional LCL and FCL offerings, providing cost-effective solutions for shipments ranging from 20 to 50 CBM. 

"Traditionally, LCL shipments face competitiveness challenges beyond a certain volume threshold," Sinka observes. "JAS ECONTAINER's pricing methodology ensures cost-effectiveness even for larger shipments, making it a preferred choice for shippers seeking optimal value and sustainability." 

Embracing a Greener Future 

As businesses worldwide prioritize sustainability and operational efficiency, JAS ECONTAINER emerges as a catalyst for positive change. Its flat-rate pricing model, strategic consolidation strategies, and eco-friendly initiatives not only drive cost savings but also empower shippers to make environmentally conscious choices. 

"In a world where sustainability and efficiency go hand in hand, JAS ECONTAINER offers a compelling solution," Sinka concludes. "We invite businesses to join us in embracing a greener future—one shipment at a time." 

Breaking ground for a sustainable future: JAS Middle East embarks on a new journey with the groundbreaking ceremony for their state-of-the-art 'Build to Suit' Logistics Hub in Dubai South

JAS Middle East recently broke ground on an innovative 'Build to Suit' Logistics Hub in Dubai South.  

This state-of-the-art facility will boast a unique blend of cutting-edge technology and environmental consciousness, aligning with JAS’s Environmental, Social, and Governance (ESG) goals. Spanning a land plot of 212,160 square feet and a built-up area of 127,300 square feet, the ESG-compliant hub will be designed to tailor to specific logistic needs and prioritize eco-friendly practices. 

In addition to its functional aspects, the property will incorporate other sustainability measures such as the installation of solar panels on its roof—allowing JAS Middle East to achieve ESG credentials. These panels will not only offset monthly utility costs but will help JAS Middle East increase its independence from the national grid (DEWA).  

The office space within the hub, spanning 13,347 square feet over two floors, will offer modern amenities such as meeting rooms, open-plan working areas, and recreational spaces, ensuring a conducive environment for employees and clients. 

“This project represents a significant milestone for JAS Middle East and its esteemed customers,” says Erwin Wittemaier, Area VP for the Middle East, “This strategic investment underscores our commitment to our customers and the UAE market. We look forward to deploying new technology to provide best-in-class logistics solutions.” 

With the exciting groundbreaking of the Dubai Logistics Hub, JAS Middle East not only strengthens its position in the logistics sector but also sets a standard for sustainable infrastructure development in the region. 

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