JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Whether scaling snow-capped mountains peaks or elevating client strategies, Cissy Lu, JAS China's Country Head of Sales, always sets her sights beyond the horizon.
Navigating the complex landscape of global logistics, Cissy Lu has carved out a remarkable path to become the Chief Commercial Officer of JAS China. Her journey is a testament to the power of curiosity, adaptability, and passion for customer growth.
From Humble Beginnings to Global Reach
Cissy's career began without a clear roadmap, driven only by a desire to work in sales. Her entry into the logistics world came through an organization specializing in courier services, where she first experienced the adventure of working for a company with global reach. "Logistics and supply chain management was a new concept for China when I started my career," Lu recalls. "I found the prospect exciting, especially working with an American company with a global footprint."
However, Lu's appetite for learning and growth soon led her to seek deeper experiences in the industry. She accepted a new role where she honed her skills in account management and branch leadership. This move allowed her to dive deeper into creating tailored solutions for customers – a passion that would define her career.
The Power of Perspective: Big and Small
Lu's career path is marked by strategic moves between large corporations and smaller, specialized firms. Looking for a new challenge, she joined a company specializing in food, beverage, and spirits transportation. This shift allowed her to combine her commercial expertise with people management skills in a more focused environment.
"Working for smaller companies, you don't have the resources that the 'giants' do," Lu explains. "You have to manage the customers yourself and strategize more." This experience proved invaluable when she joined JAS in April 2022, bringing her strategic thinking to a larger platform.
Leadership in Action: Making the Impossible Possible
Lu's leadership philosophy is rooted in action and adaptability. "Learning by doing" is her approach, emphasizing that leadership styles evolve with experience. She advocates for situational leadership, stressing the importance of emotional intelligence and personal connections.
Her mantra, "Make the impossible possible and always have a contingency plan," came into play when she started at JAS during the Shanghai lockdown. Undeterred, Lu saw it as an opportunity to build rapport with her team, encouraging everyone to turn on their cameras during virtual meetings – a move that challenged cultural norms but fostered closer connections.
Championing Women in Logistics
When asked about working in a male-dominated industry, Lu offers a balanced perspective. "Men and women have a good balance and are complementary to each other," she states. "It shouldn't be a 'one is better than another' situation." Her leadership at JAS China is a testament to this belief, with women comprising a significant portion of the operations staff.
The Horizon Strategy: Elevating Customer Devotion
Under Lu's guidance, the China office has implemented the "Horizon Strategy," focusing on people, customer devotion, and tailor-made solutions. Her approach to upleveling customer service is both practical and inspiring. "Every idea doesn't have to be a big idea," she tells her team, "But it does have to show that you're willing to go the extra mile."
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JAS has once again been honored by Flowserve Corporation, a global leader in flow control solutions, securing the Freight Forwarder of the Year 2024 award. This marks the second year in a row JAS has been recognized by Flowserve, reinforcing its position as a trusted logistics partner in Flowserve’s supply chain.
JAS’s 2024 recognition builds on its exceptional 2023 performance, which included Customs Broker of the Year and Best Account Management of the Year awards, with a special commendation for Regional Account Manager Katarina Cook. Flowserve annually awards five logistics partners across three freight forwarding and two non-freight categories (e.g., trucking, small packages), making JAS’s multi-year success a testament to its operational excellence and client-centric approach.
“We are proud to receive this award; it is a testament to the dedication and passion of every JAS team member across the globe. It proves that at JAS, it’s our people who truly make the difference,” Manuele Mazzacurati, EVP Global Sales and Marketing, JAS.
“JAS plays a vital role in keeping our operations in motion. Their dedication to operational excellence, collaborative approach and innovative adoption of new technologies have been instrumental in supporting our mission to deliver reliable flow control solutions worldwide,” said Matt Dowgill, Flowserve’s Vice President of Global Supply Chain. “This award reflects not only their performance but also their commitment to helping Flowserve develop and mature our logistics function.”
About JAS
JAS, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, JAS focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, JAS is committed to creating opportunities for communities, customers, and colleagues to thrive.
This month JAS proudly celebrated the grand opening of its new Beijing branch office, marking another important step in the company’s growth in China. The event welcomed Mr. Marco Civardi, CEO of JAS China; Ms. Cathy Yu, North China Area Manager of JAS China; and Mr. Marco Midolo, First Counsellor & Head of the Economic and Commercial Office at the Italian Embassy in China.
In their remarks, Mr. Civardi and Mr. Midolo reflected on the importance of strengthening ties between Italy and China, and shared their optimism for the continued development of the Beijing branch. A ribbon-cutting ceremony and celebratory toast followed, setting a warm and festive tone for the day.
“This new office is more than just a space—it’s a foundation for the future,” said Cathy Yu. “As a key logistics hub in North China, it positions us to deliver even greater value to our clients and deepen our role in the ongoing partnership between China and Italy.”
Guests joined in creative activities, including the Wishing Pot game and a Wishing Tree, where they shared personal hopes for the success of the new branch—adding a meaningful and memorable touch to the celebration.
With deep roots in Milan and a growing presence across China, JAS remains committed to supporting cross-border collaboration, especially as trade and cooperation between China and Italy continue to evolve. The Beijing office will play a vital role in delivering tailored logistics solutions, strengthening customer partnerships, and driving growth throughout the region.
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JAS, a global leader in logistics and supply chain solutions, is pleased to announce its participation in the 2025 Paris Air Show, one of the most prestigious events in the aerospace and aviation industries. The event will take place at Le Bourget Airport in Paris, France, from June 16-22, bringing together key industry players to explore the latest advancements in aerospace technology and supply chain solutions.
JAS will be exhibiting at Booth AB190, where its team of experts will be available to discuss the company’s comprehensive aerospace logistics services, including AOG (Aircraft on Ground) solutions, just-in-time deliveries, oversized cargo handling, and end-to-end supply chain management. With decades of experience in managing the complex, time-sensitive needs of the aerospace sector, JAS provides customized solutions that keep supply chains moving efficiently and reliably.
“The Paris Air Show is a premier event for the aerospace industry, and we are excited to be part of it once again,” said John Brennan, Senior Vice President- Aerospace, at JAS. “As supply chain demands continue to evolve, our focus remains on providing tailored, innovative solutions that help aerospace companies around the world optimize their logistics operations and reduce downtime.”
Visitors to the JAS booth will have the opportunity to meet with industry specialists, learn about the company’s latest innovations, and explore solutions designed to address the challenges faced by aerospace manufacturers, suppliers, and operators.
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