JAS Worldwide
6195 Barfield Rd.
Atlanta, GA, USA
Whether scaling snow-capped mountains peaks or elevating client strategies, Cissy Lu, JAS China's Country Head of Sales, always sets her sights beyond the horizon.
Navigating the complex landscape of global logistics, Cissy Lu has carved out a remarkable path to become the Chief Commercial Officer of JAS China. Her journey is a testament to the power of curiosity, adaptability, and passion for customer growth.
From Humble Beginnings to Global Reach
Cissy's career began without a clear roadmap, driven only by a desire to work in sales. Her entry into the logistics world came through an organization specializing in courier services, where she first experienced the adventure of working for a company with global reach. "Logistics and supply chain management was a new concept for China when I started my career," Lu recalls. "I found the prospect exciting, especially working with an American company with a global footprint."
However, Lu's appetite for learning and growth soon led her to seek deeper experiences in the industry. She accepted a new role where she honed her skills in account management and branch leadership. This move allowed her to dive deeper into creating tailored solutions for customers – a passion that would define her career.
The Power of Perspective: Big and Small
Lu's career path is marked by strategic moves between large corporations and smaller, specialized firms. Looking for a new challenge, she joined a company specializing in food, beverage, and spirits transportation. This shift allowed her to combine her commercial expertise with people management skills in a more focused environment.
"Working for smaller companies, you don't have the resources that the 'giants' do," Lu explains. "You have to manage the customers yourself and strategize more." This experience proved invaluable when she joined JAS in April 2022, bringing her strategic thinking to a larger platform.
Leadership in Action: Making the Impossible Possible
Lu's leadership philosophy is rooted in action and adaptability. "Learning by doing" is her approach, emphasizing that leadership styles evolve with experience. She advocates for situational leadership, stressing the importance of emotional intelligence and personal connections.
Her mantra, "Make the impossible possible and always have a contingency plan," came into play when she started at JAS during the Shanghai lockdown. Undeterred, Lu saw it as an opportunity to build rapport with her team, encouraging everyone to turn on their cameras during virtual meetings – a move that challenged cultural norms but fostered closer connections.
Championing Women in Logistics
When asked about working in a male-dominated industry, Lu offers a balanced perspective. "Men and women have a good balance and are complementary to each other," she states. "It shouldn't be a 'one is better than another' situation." Her leadership at JAS China is a testament to this belief, with women comprising a significant portion of the operations staff.
The Horizon Strategy: Elevating Customer Devotion
Under Lu's guidance, the China office has implemented the "Horizon Strategy," focusing on people, customer devotion, and tailor-made solutions. Her approach to upleveling customer service is both practical and inspiring. "Every idea doesn't have to be a big idea," she tells her team, "But it does have to show that you're willing to go the extra mile."
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JAS has been named a Sapphire Ambassador by the Blue Whales Blue Skies (BWBS) Program, recognizing its outstanding commitment to environmental stewardship and marine conservation. This honor is awarded to companies demonstrating exceptional cooperation in reducing vessel speeds to protect marine life and improve air quality.
BWBS is a collaborative initiative between federal and local government agencies, foundations, and environmental organizations. The program monitors the speeds of vessels 300 gross tons and larger that pass through voluntary Vessel Speed Reduction (VSR) zones each year, awarding recognition based on the percentage of total distance traveled at whale-safe speeds.
"Being recognized as a Sapphire Ambassador is a proud moment for us at JAS. It shows what’s possible when we align our operations with environmental responsibility. A key part of this recognition has been engaging with our carriers—strengthening relationships through a shared commitment to sustainability and making a difference together," Lars Huebecker, EVP Global Head of Ocean Freight, reflects on the recognition.
The Sapphire Ambassador level is awarded to companies whose fleets achieve 85-100% of their total distance traveled within VSR zones at speeds of 10 knots or less. JAS earned this distinction by ensuring that over 90% of its import and export shipments through California ports in 2024 were handled by BWBS-participating shipping lines.
At the annual BWBS awards ceremony held on April 16 at AltaSea in the Port of Los Angeles, JAS proudly received the Whale Tail Award, a symbol of its dedication to sustainable shipping practices. These efforts play a critical role in reducing the risk of fatal whale strikes, lowering air pollution and greenhouse gas emissions, and minimizing underwater noise pollution.
“We’re honored to support the Blue Whales Blue Skies mission and proud of the progress made together with our ocean carriers. Protecting marine life and air quality is essential, and the BWBS team is doing incredible work to bring this to light. It’s a topic that often doesn’t get enough attention in the industry, yet it affects us all," Andrea Goeman, SVP QHSE & Sustainability, emphasizes the importance of the initiative.
As a Sapphire Ambassador, JAS continues to lead by example, demonstrating that sustainability and logistics excellence go hand in hand. This recognition underscores JAS’s broader mission to drive meaningful change within the industry while delivering customer value with integrity and environmental responsibility.
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Dubai South, the largest urban master development focusing on aviation, logistics, and real estate, has inaugurated the new UAE HUB for JAS, a global leader in logistics and supply chain solutions.
The inauguration ceremony was attended by HE Edoardo Napoli, Consul General of the Republic of Italy in Dubai, Biagio Bruni, Founder & Chairman of JAS Worldwide, Mohsen Ahmad, CEO of the Logistics District, Dubai South, Erwin Wittemaier, Area VP, as well as other senior executives from both entities.
Designed to set new benchmarks in sustainability, efficiency, and technological innovation, the 19,170-square-meter ‘Build-to-Suit’ facility marks a milestone in the company’s regional expansion. This ESG-compliant warehouse is tailored to meet specific logistics needs, reinforcing the company’s commitment to growth and excellence while enhancing its ability to serve the entire Middle East market.
The facility will include racked and bulk storage, three temperature-controlled chambers, and 12 loading bays with dock levellers and roller shutter doors. Standing over 14 metres at its apex, it will adhere to the latest firefighting regulations. The office space will span two floors. Additionally, solar panels will be installed on the roof of the facility to offset utility costs and allow the property to achieve ESG credentials.
In his comments, Mohsen Ahmad, said: "This new facility will cater to the UAE and the wider Middle East region through best-in-class logistics solutions. We are proud to see the Logistics District flourishing with global industry leaders such as JAS, recognising the strategic advantages we offer to support their growth and expansion. With its cutting-edge design and ESG-compliant infrastructure, this facility enhances Dubai South's role in shaping the future of aviation and logistics in the region."
Biagio Bruni said: “This facility is a testament to our focus on innovation, sustainability, and excellent service. We are proud to strengthen our presence in this dynamic region and look forward to continuing to support our customers with tailored and innovative logistics solutions."
Representing the pinnacle of logistical innovation encapsulated within a premier infrastructure network, Dubai South’s Logistics District offers premier services and operations as well as uninterrupted access to Jebel Ali Port via a bonded logistics corridor. The district comprises multiple zones, which have direct access to the cargo terminals at Al Maktoum International Airport; EZDubai, a fully dedicated e-commerce free zone; and a Contract Logistics Zone.
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As a trusted international freight forwarder, we understand the challenges that come with navigating global trade, especially with the recent announcement of reciprocal tariffs. Now, more than ever, it’s crucial for businesses to stay agile and optimize their supply chains. We are excited to offer you strategic solutions through our Foreign-Trade Zones (FTZs) in the USA and Panama to help mitigate tariff impacts and streamline your logistics.
Take Advantage of Our FTZs in the USA
Our FTZs located across the South, East, and West Coasts of the USA offer unparalleled benefits to help you manage costs, build inventory close to your end-consumer, and remain competitive. Here’s why you should consider utilizing these zones:
Panama as a Key Logistics Hub for the Americas
Additionally, our operations in Panama provide you with access to one of the most important logistics hubs in the Americas. With direct access to the Colon Free Zone and proximity to major shipping routes, Panama offers several advantages for your logistics strategy:
Why This Matters Now
With the new reciprocal tariffs being announced, it’s critical to find ways to lower your exposure to these increasing costs. Both our USA FTZs and Panama operations provide solutions that allow you to store, manage, and distribute goods with significant cost savings, particularly when facing unpredictable tariff changes.
By leveraging our FTZs and Panama’s logistical advantages, you gain flexibility, efficiency, and a competitive edge in today’s rapidly changing global trade environment.
Let’s Talk!
Our team is ready to discuss how our FTZs in the USA and our Panama logistics hub can benefit your business. Don’t wait—take full advantage of these strategic locations and the opportunities they present during these uncertain times.
Contact us today to learn more or schedule a consultation with one of our experts!
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