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International Women’s Day interview: An Interview with Andrea Goeman

This month we are honoring International Women’s Day by celebrating some of the remarkable women at JAS

By
JAS Staff
March 22, 2023
Andrea Goeman, SVP Sustainability at JAS Worldwide
Andrea Goeman, SVP Sustainability at JAS Worldwide

Throughout March, in honor of International Women's Day (March 8), we are celebrating some of the remarkable women at JAS. Today, we are honored to highlight Andrea Goeman, SVP Sustainability at JAS Worldwide.

What advice would you give your younger self?

I would advise my younger self to believe in yourself and be confident: Don’t let others opinions define who you are. Take them into consideration, make some adjustments and go for it.

How have female mentors/role models influenced your career?

I was lucky to work with amazing male and female colleagues in all stages of my career and believe that a respectful and open-minded work environment inspired me most. The book of former PepsiCo’s CEO Indra Nooyi “My Life in Full, Work, Familiy and our Future” is a great read about how purposeful leadership can drive corporate transformation forward.” Working with many inspiring women at JAS, I am already impressed by the openness and diversity of our organization; and the results we can achieve together.

What achievement are you most proud of while working at JAS?

Leading sustainability at JAS allows me to work with logistics experts from different cultures, regions and functions. In my first months, I experienced great commitment, work ethics and openness to new ideas, from our frontline workers to the management board. People really make the difference - I am proud to be part of the team.

How do you #EmbraceEquity?

Embracing Equity is not a nice-to-have, it’s a must-have. Diversity, Equality and Inclusion are driving both my personal and professional life. I am personally convinced that diverse teams perform better and bring value and growth to every company.

In your opinion, why is it important that more women pursue careers in the industry in the future?

The right time for women to pursue a career in logistics is now: With the growing importance of supply chain management, our sector is driving growth, innovations and sustainability transformation forward. Opportunities in the industry will continue to grow: The demand for analytical thinkers and innovative problem-solvers in freight forwarding is rising.

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Latest News

JAS Brazil announces the appointment of Karin Schöner as its new Managing Director/President.

JAS Brazil proudly announces the appointment of Karin Schöner as its new Managing Director/President, effective May 2, 2024.

Karin Schöner is a native Brazilian executive recognized for her extensive expertise and leadership in the logistics industry. With a distinguished career , Karin has held key roles in sales, general management, and strategic leadership across various countries and sectors, including airlines, freight forwarding, contract logistics, and maritime operations. Prior to joining JAS Brazil, Karin served as the President for a company in the East Coast of South America, where she successfully led transformation initiatives.

Karin's track record is a testament to her exceptional capabilities in navigating complex challenges, fostering strategic partnerships, and driving innovation in supply chain management. Her deep understanding of market dynamics, regulatory frameworks, and industry best practices positions her as a leader in the logistics landscape.

Throughout her career, Karin has demonstrated a commitment to developing and empowering her teams. Her leadership philosophy emphasizes mentorship, collaboration, and continuous learning, resulting in high-performing teams that consistently exceed expectations and deliver outstanding results. Karin's passion for nurturing talent and fostering a culture of excellence aligns seamlessly with JAS's core values and vision for sustainable growth.

"Karin's unparalleled expertise, strategic acumen, and commitment to excellence make her the ideal leader to propel JAS Brazil forward. We look forward to her transformative leadership and contributions to our continued growth and success in the region," Adrian Emmenegger, Executive Vice President of JAS Americas, expressed with confidence.

Karin Schöner's appointment as Managing Director/President reinforces JAS's commitment to delivering superior logistics solutions, driving innovation, and exceeding customer expectations across Brazil and beyond.

JAS team members around the world celebrated Earth Month.

JAS team members worldwide celebrated Earth Month through various activities aimed at promoting sustainability and conservation. From beach cleanups to tree planting, each activity reflected JAS's dedication to making a positive difference in local communities and beyond. 

In Germany, China, and Panama, JAS team members joined forces to plant over 1,300 trees. In Germany's Lower Saxony, to promote ecological resilience, employees chose a diverse range of tree species that they knew would thrive in the local climate and soil conditions. Similarly, in Xiamen, China, the JAS branch organized a poignant tree planting event aimed at enriching urban greenery and enhancing the cityscape, reflecting the team's commitment to sustainable development. Meanwhile, in Panama, JAS Panama collaborated with local organizations to plant native trees within the Camino de Cruces National Park, a vital initiative aimed at restoring habitats and preserving the region's rich biodiversity. 

Simultaneously, in Taiwan, the Netherlands, Lithuania, and Sweden, JAS team members united their efforts as they cleaned up costal shorelines and forests, embodying their shared commitment to environmental preservation. With gloves on and bags in hand, they combed the beaches, collecting everything from plastic bottles to cigarette butts, restoring the natural beauty of the their local communities. 

In Brazil, JAS team members partnered with the NGO Iracambi, and headed into the Atlantic rainforest to engage in various volunteer activities aimed at preserving this vital ecosystem. Through hands-on experiences like tree planting for reforestation and participating in educational workshops on sustainable practices, the Brazil team demonstrated their commitment to protecting biodiversity and promoting environmental awareness. 

Andrea Goeman, Senior Vice President of QHSE & Sustainability, commented, "From tree planting to coastal cleanups, our collective actions reflect our dedication to making a real and tangible difference in the communities we serve. Through collaboration and shared responsibility, our teams contribute to a more sustainable and resilient future for generations to come." 

As Earth Month ends, JAS Worldwide stands proud of the collective efforts made by our global team to champion environmental stewardship. From tree planting endeavors in Germany, China, and Panama to coastal cleanups in Taiwan, Netherlands, and Sweden, and conservation efforts in Brazil's Atlantic rainforest, each initiative underscores our commitment to safeguarding the planet for future generations. These efforts exemplify the spirit of collaboration and shared responsibility that defines JAS, inspiring us to continue our journey towards a more sustainable world. Together, we are paving the way for a greener, cleaner tomorrow. 

By combining efficiency with eco-friendly practices, JAS ECONTAINER not only reduces environmental impact but also offers cost savings and operational efficiencies, driving meaningful change in the industry and paving the way for a greener future, one shipment at a time.

At JAS, sustainability is a journey we're deeply committed to, and Earth Month serves as an ideal moment to shine a spotlight on initiatives that embody this commitment. One initiative that continues to drive positive change is JAS ECONTAINER, our innovative ocean freight solution designed to enhance operational efficiency while reducing environmental impact. 

Redefining Ocean Freight with JAS ECONTAINER 

JAS ECONTAINER combines the efficiency of headload shipments with eco-friendly practices. This approach has been at the forefront of our efforts for some time now, as highlighted by Vice President, Global Head of LCL, Peter Sinka. 

"In our ongoing journey towards sustainability, JAS ECONTAINER stands as a testament to our commitment to environmental responsibility," says Sinka. "By encouraging frequent replenishment and eliminating the pressure to fill containers to capacity, JAS ECONTAINER helps shippers reduce inventory costs, optimize warehouse space, and mitigate supply chain disruptions." 

The Environmental Imperative 

JAS ECONTAINER isn't just about operational efficiency—it's about driving meaningful change in the industry. Sinka emphasizes the product's positive environmental impact, citing its adoption of Marine Biofuel programs through insetting to achieve a net-zero carbon footprint. 

"Our goal was to create a product that not only meets modern supply chain challenges but also aligns with our commitment to sustainability," Sinka explains. "By choosing JAS ECONTAINER, shippers not only benefit from cost savings and operational efficiencies but also contribute to a greener, more sustainable future." 

A Competitive Edge 

Beyond its environmental benefits, JAS ECONTAINER offers a competitive edge in the market. Sinka notes that the product bridges the gap between traditional LCL and FCL offerings, providing cost-effective solutions for shipments ranging from 20 to 50 CBM. 

"Traditionally, LCL shipments face competitiveness challenges beyond a certain volume threshold," Sinka observes. "JAS ECONTAINER's pricing methodology ensures cost-effectiveness even for larger shipments, making it a preferred choice for shippers seeking optimal value and sustainability." 

Embracing a Greener Future 

As businesses worldwide prioritize sustainability and operational efficiency, JAS ECONTAINER emerges as a catalyst for positive change. Its flat-rate pricing model, strategic consolidation strategies, and eco-friendly initiatives not only drive cost savings but also empower shippers to make environmentally conscious choices. 

"In a world where sustainability and efficiency go hand in hand, JAS ECONTAINER offers a compelling solution," Sinka concludes. "We invite businesses to join us in embracing a greener future—one shipment at a time." 

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