What is the PPWR?
The EU Packaging and Packaging Waste Regulation (PPWR) (Regulation (EU) 2025/40) establishes new requirements to improve packaging sustainability and support the transition to a circular economy across the European Union. The Regulation introduces requirements related to Packaging Design, Packaging Minimization, Material Composition, Recycled Content, Recyclability, Labeling (where applicable), and maintaining appropriate Technical Documentation.
Who is responsible?
If your business places packaged products on the EU market, you may need to demonstrate that your packaging meets the applicable regulatory requirements and supporting documentation. Most PPWR provisions begin to apply from 12 August 2026, with additional requirements taking effect on later dates.
Recommended Actions
- Review your packaging portfolio to identify potential compliance gaps.
- Engage your packaging suppliers to obtain information on material composition, recycled content, recyclability, and other supporting documentation.
- Assess packaging against PPWR requirements as packaging minimization and recyclability.
- Establish internal processes to maintain accurate packaging compliance records and supporting documentation.
How JAS can support you
While responsibility for compliance remains with the company placing packaging on the EU market, JAS can help strengthen the supply chain transparency and operational processes needed to support your compliance efforts.
1. Supply Chain Visibility: End-to-end shipment tracking and supply chain visibility to support traceability and documentation of transport flows.
2. Customs & Trade Expertise: Guidance on import processes, customs requirements, and cross-border logistics considerations that may be affected by packaging-related regulations.
3. Packaging & Warehouse Services: Repacking, relabeling, kitting, custom box preparation, pick & pack, and fulfillment services to support packaging and distribution requirements.
4. Sustainability Consulting: Support in aligning your packaging compliance with broader sustainability initiatives.
5. Regulatory Monitoring: Updates on PPWR developments, implementation timelines, and industry practices to help you stay informed as requirements continue to evolve.
Disclaimer: JAS does not provide legal advice or certify PPWR compliance. Responsibility for compliance remains with the economic operator responsible for placing packaging on the EU market. JAS acts as a logistics and supply chain partner supporting visibility, coordination, and information flow.