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Seizing Opportunities: How Maria Paula Eslava Turned Moments into Milestones

By
July 17, 2024
Maria Paula Eslava
Maria Paula Eslava

Maria Paula Eslava's family owned a freight forwarding company in Colombia, but she felt her true passion lay elsewhere. While her parents moved to the United States, Maria chose to stay behind, determined to carve her own path. She pursued a degree in Marketing and Advertising, dreaming of one day working at a prestigious advertising agency in New York City.

While working through university, she joined the family business, taking a position in the Sales Department. Though it wasn't her chosen field, Maria approached the role with dedication and a positive attitude, viewing it as a stepping stone towards her ultimate goal.

That's when fate stepped in.

From sales, then to procurement and finance, she started learning more about the intricacies of the industry and quickly found that she loved operations—she knew very early on, that was her sweet spot. "I'm a natural problem-solver and I love customer service. I believe sales brings the customer, but its operations that maintains the customer."

For the next few years, she grew her knowledge and worked her way up to Operations Manager. The family business was growing just as fast at Maria's skills and love for the industry. So, when JAS officially purchased her parent's organization—making it JAS Colombia, shortly after, Adrian Emmenegger, Executive Vice President, Americas, presented her with the opportunity to lead JAS Colombia as its Managing Director.

"I was very young. I was probably one of the youngest, and I was the only woman. I was very excited, but I also knew it would be a big undertaking and I would be doing some things I had never done before." To no one's surprise, Maria flourished in this role, and she looked inward to see where she really wanted to take her career. "For a long time, I kept telling myself I would start over and pursue my dream in advertising. But when I finally acknowledged my love for the industry I was working in, and decided to put both feet in the water—I saw the results right away." Maria doubled down and earned her Executive MBA, and even focused her graduation case writing on the industry experience. She reaped the benefits of fully stepping into the moment she was in.

Shortly after this decision, fate stepped in again, and she was given the opportunity to move to the United States to manage the Miami Branch—leading her to another opportunity, where she would meet new challenges, she had never met before. Maria wasn't a stranger to unknown circumstances and knew exactly what she needed to do to succeed, "When approaching the unknown, I know when to ask for help and combine it with my adaptability. I learn from others and build teams by surrounding myself with those who are passionate and know more than I do."

Now in her new role, in a new country, Maria reflects on her leadership journey and how far she's grown. "When I started out, I was very controlling, but I soon realized that it was not beneficial for me or my team. Years of building trust helped me to change my approach."

In Miami, Maria focuses on fostering inclusion and ensuring her team stays the course. "Now instead of micromanaging, I give clear directions and build the roadmap, together, with my team." In a branch where there are over 15 different nationalities represented in just 45 employees, empathy and understanding play a key role in Maria's success as branch manager.

"What truly motivates me every morning is the constant opportunity to learn. I strive to approach things differently and think outside the box. I owe everything to the opportunities that JAS has given me, consistently supporting my professional career while understanding my role as a mother of two young men, who are my driving force and daily strength. In an industry typically led by men, JAS has always made me feel valued, safe, and secure."

Maria's unplanned career in logistics is a testament to the growth opportunities that JAS creates and the accomplishments that can come with them—if you just lean in. Her journey from reluctance to embrace the family business to becoming a respected leader in the industry illustrates the power of adaptability, perseverance, and a willingness to learn. Maria's story is a reminder that the paths we initially resist can lead to the most rewarding destinations. By seizing the opportunities presented to her and fully committing to her roles, she has achieved remarkable success and continues to inspire those around her.

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Latest News

Parker Hannifin has recognized JAS with its International Freight Forwarder of the Year award for 2025

Once again, Parker Hannifin has recognized JAS with its International Freight Forwarder of the Year award for 2025. Parker Hannifin, a Fortune 250 global leader in motion and control technologies, serves a wide range of industries including aerospace, climate control, filtration, and automation. The company highlighted JAS’s cybersecurity and sustainability efforts, on-time delivery, and commitment to continuous improvement as key reasons for selecting JAS as this year’s recipient.

This marks the third time JAS has been honored with this award, having previously received the recognition in 2017 and 2020. Being named  International Freight Forwarder of the Year once again underscores JAS’s ongoing commitment to delivering customer value, consistent partnership, and excellence in global logistics solutions.

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We would like to remind our customers of the implementation of the Import Control System 2 (ICS2), the European Union’s enhanced pre-arrival safety and security program for cargo entering or transiting through EU Member States, as well as Norway, Switzerland, and Northern Ireland. Effective 1 September 2025, ICS2 became mandatory across all modes of transport—air, ocean, road, and rail. This regulation requires the submission of detailed shipment data via an Entry Summary Declaration (ENS) prior to cargo arrival at the EU border.

What You Need to Know ICS2 is designed to:

  • Strengthen EU border security
  • Enable early risk assessment
  • Facilitate legitimate trade
  • Prevent delays and penalties due to non-compliance

Your Responsibilities as a Shipper or Cargo Owner

To ensure compliance and avoid disruptions, please take note of the following obligations:

Data Submission Requirements

You must provide:

  • A complete and accurate commercial description of each item
  • A valid Harmonized System (HS) code, consisting of at least six digits—though in many cases, EU customs may require eight digits or the full tariff code.
  • A valid Economic Operator Registration and Identification (EORI) number for the EU consignee/importer (and for other parties in the EU where applicable)
  • Full details of all parties involved (seller, buyer, consignor, consignee)

Filing Responsibilities

  • Freight Forwarders/NVOCCs: File ENS at the house bill level.
  • Carriers: File ENS at the master bill level.
  • Consignees: Provide valid EORI numbers to ensure accurate filing.

Non-Compliance Risks Failure to comply with ICS2 requirements may lead to:

  • Shipments being delayed, rejected, or held at EU borders
  • Customs inspections and possible administrative penalties
  • Additional costs related to storage or missed deliveries

Recommended Actions to prepare for ICS2 compliance:

  • Audit your product master data for HS codes and descriptions
  • Standardize commercial invoices and packing lists
  • Validate and integrate EORI numbers into your systems
  • Establish clear communication protocols with your logistics partners
  • Ensure complete shipment data is provided to your freight forwarder in time for ENS filing (e.g., at least 24 hours before vessel loading for ocean freight).

Technology & Support

In response to the EU’s Import Control System 2 (ICS2) requirements, we want to reassure our customers that our experienced staff and systems are fully prepared to manage the necessary data submissions and compliance procedures on your behalf. To support this service and ensure the smooth processing of your shipments, a compliance handling fee will apply. This fee covers the administrative effort and data validation to meet the latest EU regulations efficiently and accurately.


We are also investing in digital tools and customs platforms to automate data validation and submission, reducing manual errors and ensuring timely compliance. If you have any questions or would like guidance on preparing your shipment data, please contact your JAS account representative.

JAS has been awarded a Silver Medal in the EcoVadis sustainability assessment, achieving a score of 75 points.

JAS has been awarded a Silver Medal in the EcoVadis sustainability assessment, achieving a score of 75 points. This marks a 15-point improvement from last year’s Bronze rating and places JAS among the top 15% of companies assessed globally.

EcoVadis is one of the world’s most trusted providers of business sustainability ratings, evaluating over 130,000 companies across four categories: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement.

In the latest assessment, JAS received particularly strong recognition in the Environment category (91/100), reflecting our focus on decarbonization, responsible resource use, and advancing sustainable logistics solutions. JAS also recorded solid progress in Labor & Human Rights, Ethics, and Sustainable Procurement, showing how JAS is working to embed responsible practices across its global operations and supply chain.

Andrea Goeman, SVP Sustainability, JAS, commented:

“We are proud to see our progress recognized with the EcoVadis Silver Medal. This achievement reflects the collaboration across our global teams and our strong commitment to building a more sustainable future for our customers, partners, and communities. While this is an important milestone, we will continue to strengthen our practices to further improve our performance in the years ahead.”

With a score of 75 points, JAS now ranks in the 92nd percentile of all companies assessed by EcoVadis. This performance not only supports many of our customers’ supplier selection and evaluation processes, but also highlights the steady progress we are making year over year.

As JAS continues its sustainability journey, the company remains focused on driving measurable improvements across its operations and working closely with customers and partners to reduce environmental impact and achieve shared sustainability goals.

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