JAS Worldwide
6195 Barfield Rd.
Atlanta, GA 30328
In a bold move to address the need for reducing carbon emissions in the shipping industry, the International Maritime Organization (IMO) introduced groundbreaking regulations concerning energy efficiency and carbon intensity for all ships. These measures require ships to calculate their attained Energy Efficiency Existing Ship Index (EEXI) to determine energy efficiency and to initiate data collection to report their annual operational carbon intensity indicator (CII) and CII rating.
The EEXI is a score given to ships based on their energy efficiency. Ships attained EEXI will be compared to a required EEXI based on an applicable reduction factor expressed as a percentage relative to the Energy Efficiency Design Index (EEDI) baseline. Each ship's calculated attained EEXI value must be below the required EEXI to meet the minimum energy efficiency standard.
The CII is set to rank and monitor the carbon efficiency of each vessel concerning the cargo carried, and the distance traveled. The actual annual operational CII achieved must be documented and verified against the required annual operational CII, allowing the operational carbon intensity rating to be determined. The rating ranges from A to E (where A is the best), and the threshold requirements will become stricter year over year.
Implementing the Energy Efficiency Existing Ship Index (EEXI) and Carbon Intensity Indicator (CII) measures marks a significant step towards reducing carbon emissions in the shipping industry. While they offer environmental benefits, they also present challenges, including compliance costs and potential disruptions to shipping schedules. Collaboration among stakeholders, technological advancements, and regulatory support are crucial to navigating these challenges.
We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.
JAS China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges JAS’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of JAS China, and Mario Tasso, Regional Account Manager JAS APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.
JAS's Commitment to Sustainability
A look at JAS China’s continuing efforts in environmental, social, and governance (ESG) excellence.
Key Achievements
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JAS is proud to be part of Lufthansa Cargo’s expanded network to Italy through its partnership with ITA Airways—and to be on board one of the inaugural flights from Brazil to Italy on June 16.
As part of our ongoing commitment to a more sustainable future, we booked the “Sustainable Choice” Add-on Service and purchased an additional 10,000 liters of Sustainable Aviation Fuel (SAF) to help reduce CO₂ emissions from the very start.
Together with Lufthansa Cargo, we're helping to shape the future of greener supply chains.
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