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Dressing with Purpose: JAS Hong Kong's Clothing Drive for Sustainable Change

In a heartwarming collaboration, JAS Hong Kong and a prominent department store joined forces to repurpose factory samples into clothing donations for those in need.

By
JAS Staff
March 11, 2024
JAS Hong Kong, with support from partners, repurposed donated factory fabric samples to clothe adults and children in need, reducing fashion waste.
JAS Hong Kong, with support from partners, repurposed donated factory fabric samples to clothe adults and children in need, reducing fashion waste.

A dedicated team of JAS Hong Kong employees, led by Sustainability Ambassador Gary Ferreira, came together to make an impact in the lives of those less fortunate. Their mission? To repurpose factory fabric samples generously donated by a department store and instead give them to adults and children in need – the impact was twofold – it clothed adults and children in need and reduced waste sent to a landfill.


The JAS employees started by detaching company labels from each item. They then sorted and packaged the fabrics to ensure the garments could be easily distributed to charitable organizations in Hong Kong and the Philippines. The act of kindness was met with smiling and thankful faces.


This collaboration not only helped address material needs but also contributed to reducing fashion waste. This initiative underscores how corporate entities can address social and environmental challenges by leveraging existing resources and expertise.


We are grateful for our retail partner, Inland Corporation, and the Bruni Foundation for their support in ensuring each item reached its intended recipients with care and efficiency. Such achievements are only possible through collective cross-industry efforts.


This initiative is part of the Bruni Foundation's 'Pay it Forward' program, which empowers JAS employees to become ambassadors of change by actively supporting social and environmental causes. Throughout the year, the Bruni Foundation, an integral part of JAS, will support various global projects, primarily focusing on these United Nations Sustainable Development Goals (SDGs): Quality Education, No Poverty, Clean Water and Sanitation, and Zero Hunger. Yet, understanding the current challenges towards the environment and the well-being of societies, the Bruni Foundation also actively supports initiatives that promote responsible environmental stewardship.

The Bruni Foundation and Inter Campus Empower Cambodian Youth Through Sports

A collaborative approach to sports development

By
March 4, 2024
Empowering Cambodian youth through the universal language of sports. Inter Campus and partners like the Bruni Foundation unite to inspire hope, education, and teamwork in communities across Cambodia.
Empowering Cambodian youth through the universal language of sports. Inter Campus and partners like the Bruni Foundation unite to inspire hope, education, and teamwork in communities across Cambodia.

PHNOM PENH – For over a decade, Inter Campus has been making a meaningful impact in Cambodia, reaching 235 children residing in the rural outskirts of Phnom Penh and the municipal orphanage in the city of Kompong Thom. Recognizing the universal power of sports as a means for youth development, Inter Campus has been utilizing the pitch as a classroom, instilling invaluable life skills, complemented by educational support.

In an exciting partnership, Inter Campus is teaming up with the Bruni Foundation, the philanthropic arm of JAS Worldwide, to reinforce their efforts in Cambodia and breathe new life into prevention and development activities across the Asian continent.

Together with Missione Possibile and Il Nodo Onlus, the organizations will provide sustained support to clinics, training sessions, and leisure projects that cater to hundreds of children daily, offering them structured recreational opportunities tailored to their unique needs.

The Bruni Foundation shares a deep conviction in the transformative power of sports, viewing it as a catalyst for redemption, protection, and the promotion of human rights, particularly for marginalized communities. This aligns perfectly with Inter Campus' mission, rooted in the belief that every child, regardless of their circumstances, deserves the fundamental Right to Play.

Inter Campus operates as a beacon of hope in local communities, championing educational, social, and health initiatives. Through the universal language of football, they empower children in rural areas worldwide, fostering dialogue, mutual assistance, and teamwork.

As we embark on this collaborative journey, JAS Worldwide and Inter Campus are committed to making a real difference in the lives of Cambodian youth, ensuring they can thrive and realize their full potential, both on and off the pitch.

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