JAS Worldwide
6195 Barfield Rd.
Atlanta, GA 30328
[Atlanta, Oct. 20, 2023 ] — JAS Worldwide, a leading global logistics provider, is proud to announce its partnership with GoodShipping. This collaboration is focused on promoting a more environmentally responsible future for the logistics industry. Through this strategic partnership, JAS aims to make substantial reductions in the industry's carbon footprint by helping to facilitate the transition from fossil fuels to sustainable marine biofuel solutions.
At JAS, environmental stewardship and the promotion of sustainable logistics are fundamental to our business. JAS’s investment in carbon reduction allows customers to see up to a 100% reduction in CO2e Well-to-Wake emissions when compared to their fossil fuel equivalents. This innovative approach is based on the concept of insetting. When utilizing insetting a customer chooses sustainable biofuel rather than the traditional fossil fuel. This eco-friendly biofuel is a renewable energy source that can power vessels without disrupting logistics operations.
Through the partnership with GoodShipping, JAS now has a carrier-independent solution that can be applied to any trade lane worldwide using the “one atmosphere approach” or “mass balance principle.” This means that if the biofuel supply is unavailable for the specific vessel transporting a customer’s shipment, an equivalent amount of biofuel, corresponding to the emissions generated by the shipment, is utilized in a biofuel enabled vessel. The end result is the same since the atmosphere is indifferent to which vessel is fueled.
The insetting service JAS’s customers can book facilitates the use of biofuel derived from 100% certifiable waste and residue streams. What sets this service apart is its independent audit verification process, which confirms the quality of the biofuel and ensures accurate carbon accounting. Through this approach, JAS strives to reduce actual emissions from its operations and help customers reduce Scope 3 emissions within their supply chain.
This partnership offers numerous advantages to cargo owners:
Andrea Goeman, SVP Sustainability, JAS Worldwide shared: "JAS Worldwide and GoodShipping are united in the mission to reduce carbon emissions to zero with Sustainable Marine Biofuel. We look forward to continuing our collaboration and to extend this decarbonization product to road transport, ensuring a comprehensive approach to sustainability in our customers' supply chain."
“We’re very happy to have started collaborating with an international player like JAS Worldwide,” says Alessandro Pierangeli, Commercial Manager at GoodShipping. Through our partnership, we can collectively offer companies a unique way to decarbonize their Scope 3 transportation emissions. We are truly excited to make a long term impact together.”
About JAS Worldwide:
JAS was founded in 1978 in Milan, Italy, and its global headquarters is located in Atlanta, Georgia, USA. Over the last four decades, JAS has grown from regional roots to a global force in logistics covering all modes of transportation, including contract logistics and other sophisticated and digital-driven supply chain solutions. Today, JAS covers 100+ countries with over 7000 employees globally and continues to expand with its core culture, “People make the difference,” and its strong commitment to a sustainable future.
About GoodShipping:
GoodShipping accelerates the decarbonisation of shipping. GoodShipping enables companies to make an immediate climate impact by decarbonising their scope 3 emissions. Being world’s leading sustainable cargo initiative, GoodShipping facilitates a switch from fossil fuel to sustainable biofuel through an innovative concept called carbon insetting. This is based on the one atmosphere approach – the concept that all carbon is emitted into the same atmosphere. Any carrier running on biofuel, is a reduction of fossil fuel emissions in the atmosphere. Therefore, it doesn’t matter which carrier runs on biofuel. The independent third-party audit ensures the clients' decarbonisation commitments are delivered. GoodShipping is proud to be part of FincoEnergies. Together delivering sustainable energy solutions to propel our customers’ transition towards a better world.
We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.
JAS China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges JAS’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of JAS China, and Mario Tasso, Regional Account Manager JAS APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.
JAS's Commitment to Sustainability
A look at JAS China’s continuing efforts in environmental, social, and governance (ESG) excellence.
Key Achievements
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JAS is proud to be part of Lufthansa Cargo’s expanded network to Italy through its partnership with ITA Airways—and to be on board one of the inaugural flights from Brazil to Italy on June 16.
As part of our ongoing commitment to a more sustainable future, we booked the “Sustainable Choice” Add-on Service and purchased an additional 10,000 liters of Sustainable Aviation Fuel (SAF) to help reduce CO₂ emissions from the very start.
Together with Lufthansa Cargo, we're helping to shape the future of greener supply chains.
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